Resume

Since 2011, I’ve been a self starter to help organizations grow by collaborating with cross-functional teams, including…

• content marketers
• graphic designers
• sales directors
• software developers
• project managers
• C-suite level executive stakeholders

…to ensure the right person sees the right message at the right time.

Senior Digital Marketer

Beacon Funding • Northbrook, Illinois
May 2024 – Present

• Spearheads various aspects of Beacon Funding’s digital marketing efforts to enhance online presence and drive business growth.
• Digital Marketing Strategy: Contributes to the development and execution of comprehensive digital marketing strategies aligned with business objectives. Identifies new opportunities for growth and expansion in the digital space.
• +117% YoY in deal flow from Google Search.
• Website Analytics: Tracks website performance, user behavior, and traffic sources. Identifies areas for improvement and implements strategies to enhance user experience and drive conversions.
• +40% YoY website visitors from Google Search.
• Digital Marketing Reporting: Analyzes and reports on key metrics, including website traffic, conversion rates, email engagement, and campaign performance. Provides actionable insights to optimize marketing strategies and improve ROI.
• A/B Testing: Develops and executes A/B tests to optimize website elements, landing pages, and email campaigns. Analyzes test results to identify winning variations and inform future marketing initiatives.
• Blog Curation: Oversees the creation of blog content that educates, engages, and resonates with target audience. Develops a content calendar, supervises content created by other writers, conducts keyword research, and monitors industry trends to inform blog topics and themes.
• Email Marketing: Plans, executes, and optimizes email marketing campaigns to nurture leads, drive engagement, and promote company offerings. Segments email lists, personalizes messaging, and tracks campaign performance to maximize effectiveness.
• Website Optimization: Works closely with content creators for search engines and user engagement. Implements SEO best practices and keyword strategies to improve organic visibility and drive traffic.
• +600 keywords on First Page of Google Search.

Digital Marketing Coordinator

Beacon Funding • Northbrook, Illinois
Aug 2020 – May 2024

• Collaborated with Creative Director, subject-matter experts, and decision makers to create omnichannel content.
• 49% boost in site’s average Google position in 12-month period.
• 110% growth in site’s organic traffic.
• 200% growth of site’s keyword portfolio on First Page of Google Search.
• Increased site’s non-branded keyword profile above 80%.
• Conducted keyword research, competitor analysis, and content gap analysis.
• Identified and addressed technical SEO issues, such as site architecture, internal linking, and on-page optimization, resulting in improved crawlability, indexation, and overall site performance.
• Analyzed strengths, weaknesses, opportunities, and threats using custom reports and dashboards to turn insights into strategic actions.
• Monitored and analyzed website analytics, including traffic, user behavior, and conversion rates, identifying valuable opportunities for optimization and improvement.
• Attributed won deals to content that converted leads into customers.
• Stayed informed of UX/UI best practices that impact SEO.
• Engineered dynamic AI prompt tool with OpenAI’s API.
• Provided regular reports and presentations on SEO performance, insights, and recommendations.

Marketing Strategist

Simple Machines Marketing • Chicago, Illinois
Feb 2020 – Apr 2020

• Provided inbound marketing solutions with HubSpot.
• Identified gaps, opportunities takeaways, and other insights for clients.
• Wrote conversion-optimized web copy for B2B blogs.

Marketing

Vertigo™ • Cortland, Illinois
Mar 2015 – Nov 2019

• Created communications strategy for company’s rebrand, establishing online identity, and invigorating company’s culture.
• Executed best-in-class inbound initiatives while tracking performance KPIs with custom-built tools.
• Wrote creative web content with SEO research to acquire 284 total keywords and 1.1K backlinks in a 56 month period.
• 3x company’s social media following and email newsletter audience.
• Crafted company’s primary messaging for email campaigns (2,000+ contacts/mo), social media, and website copy.
• Automated CRM data for customer service team with APIs and webhooks.
• Redesigned company’s annual conference minisite.
• Administered two CMSes simultaneously (Drupal & WordPress).
• Coordinated five annual tradeshows and conferences throughout the USA, including Salt Lake City, Chicago, and Greensboro, NC.

Editor < Staff Writer

Northern Star Newspaper • DeKalb, Illinois
Aug 2013 – Dec 2014

• Hired, directed, and mentored up to ten staff writers on writing techniques and AP style.

Editor In Chief

Towers: Literary and Creative Arts Magazine • DeKalb, Illinois
May 2013 – Sep 2014

• Created the publication’s first digital issue.
• Cataloged publication’s history since 1939 with OCR software.
• Led my editorial staff through magazine’s content review, proofreading, editing, layout design, and budget phases.
• Negotiated printing costs of two issues between financier and publisher.

Writing Intern

Be Found Online • Chicago, Illinois
May 2011 – Aug 2011

• Wrote web copy for the agency’s blog on SEO, business reputation management, and social media engagement.